Starbucks' Virtual Suggestion Box
Starbucks has set up a virtual customer suggestion box, MyStarbucksIdea.com . Since the site was announced last week, Starbucks customers have debated the merits of establishing a separate line to order brewed coffee, discounts for frequent buyers or seniors, and more. "We are completely thrilled at the number of ideas (thousands!)," Chris Bruzzo, Starbucks Coffee chief technology officer, wrote on March 21. Other businesses, such as hotels, have tapped the Web to collect and track customer comments