StarMedia, Netscape to Launch Internet Guide for Latin America

StarMedia Network and Netscape said they plan a free, ad-backed Internet guide service for Latin America.

The service, called Netscape Guide by StarMedia, is slated for launch in both Spanish and Portuguese by early August. The Guide will provide viewers with a selection of Web sites of interest to Latin American users, organized in eight sections covering Business, Computers, Entertainment, Finance, News, Sports, Travel and Shopping.

Netscape Guide by StarMedia will be one of the core services available as part of Netscape’s new Latin American channels on its Netcenter Web site. There will also be a StarMedia Newsticker that visitors can click on to go directly to StarMedia Network’s general news areas.

The exclusive multi-million dollar two-year agreement (financial specifics were not disclosed) means that all Netscape Spanish and Portuguese browsers will be distributed with a premium bookmark to StarMedia located on the browser’s toolbar. StarMedia Network will promote Netscape’s market-leading browser software to its users and will also place banner advertisements on the Network for a variety of Netscape tools and services.

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