More NewsStarMedia Sponsors Santana Concert Tour

StarMedia Sponsors Santana Concert Tour

As part of its effort to win US Hispanic users, StarMedia Networks, a network ofSpanish- and Portuguese-language Web sites, on Tuesday committed toexclusive title sponsorship of Carlos Santana's Supernatural Summer Tour inthe United States.

As part of its effort to win US Hispanic users, StarMedia Networks, a network of Spanish- and Portuguese-language Web sites, on Tuesday committed to exclusive title sponsorship of Carlos Santana’s Supernatural Summer Tour in the United States.

Financial details of the sponsorship weren’t disclosed.

Besides aligning StarMedia with the popular Latin musician, the deal will give the network content. Users of StarMedia’s properties will be able to see the group perform on the Internet, and will have the opportunity to chat with Santana live. The company’s broadband division will provide users with high-bandwidth interactive access to the concerts.

“Carlos Santana is the hottest, most respected Latin artist today. He has a huge presence that transcends generations and cultures,” said Fernando Espuelas, chairman and chief executive officer of StarMedia Network Inc.

“We are proud to help provide a new platform for Carlos Santana to reach the millions of StarMedia users worldwide.”

StarMedia is creating an official Santana Web site, which will be launched next month. The band’s tour opens in West Palm Beach, Florida, on July 20, and travels to 36 cities in the US and Canada. Forty-six performances are scheduled.

StarMedia is currently in the middle of an advertising campaign that is running in eight different countries. The ads feature entertainers that are popular in the regions in which the ads appear, so aligning with Santana is consistent with the company’s overall marketing strategy.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts