Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...
View articleSnapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...
View articleThe popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and h...
View articleIf your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...
View articleWhen Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...
View articleThanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View articleAccording to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...
View articleLocal businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...
View articleHere are some examples of campaigns of local and small businesses that are rocking social media. Read More...
View articleA Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each featur...
View articleElection 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...
View articleCustomer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...
View articleOnline reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very serious...
View articleLast week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable̵...
View articleThat didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...
View articleNintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...
View article“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleAre you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleGoogle recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...
View articleGoogle's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...
View articleThere is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...
View articleRelevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Col...
View articleHyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...
View articleUber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft...
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