More NewsStein Rogan, Beyond Interactive Pair to Sign Blackboard.com

Stein Rogan, Beyond Interactive Pair to Sign Blackboard.com

Blackboard.com, an online educationportal launched by Blackboard Inc. based in Washington, D.C., has selected Stein Rogan + Partners and Beyond Interactive to handle integratedoff-line/online marketing for the site.

Blackboard.com, an online education portal launched by Blackboard Inc. based in Washington, D.C., has selected Stein Rogan + Partners and Beyond Interactive to handle integrated off-line/online marketing for the site.

Billings were not disclosed. Blackboard.com enables teachers, instructors, corporations and individuals to create and conduct courses online. The site features nearly 2,000 courses — from art history to Web site development. New York City-based Stein Rogan and Beyond Interactive teamed up to compete for the account. SR+P has been named agency of record for branding, online/off-line advertising and off-line media planning and buying.

Beyond Interactive has been named AOR for online media planning and buying, and will also be involved in online strategic planning and creative development.

“Stein Rogan and Beyond Interactive represent a best-of-breed solution — Stein for its branding and integrated online/off-line capabilities; Beyond for online planning/buying and campaign management capabilities,” said John Plunkett, Blackboard.com’s interactive marketing manager. “Together, the agencies have enormous experience working with online brands.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts