At the AlwaysOn conference, publisher and former presidential hopeful Steve Forbes is talking about online advertising.
“It took several years for marketers to wake up to the fact that people were eyeballing sites during the day,” he said, adding that when they did, Forbes.com got a nice little shot in the arm. “The nice thing about online is that properly done, the viewer can take as much or as little as they want. With print it’s more of a leisurely introduction…We’re at the embryonic stages, but online can be fun.”
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