More NewsSteve Forbes: Online Ads Are Fun!

Steve Forbes: Online Ads Are Fun!

At the AlwaysOn conference, publisher and former presidential hopeful Steve Forbes is talking about online advertising. "It took several years for marketers to wake up to the fact that people were eyeballing sites during the day," he said, adding that when they did, Forbes.com got a nice little shot in the arm

forbes.jpeg At the AlwaysOn conference, publisher and former presidential hopeful Steve Forbes is talking about online advertising.

“It took several years for marketers to wake up to the fact that people were eyeballing sites during the day,” he said, adding that when they did, Forbes.com got a nice little shot in the arm. “The nice thing about online is that properly done, the viewer can take as much or as little as they want. With print it’s more of a leisurely introduction…We’re at the embryonic stages, but online can be fun.”

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts