In today’s competitive landscape, brands, agencies and marketers in general are always looking for improved ways that they can better connect with their clients. One agency that has created its own way of doing so is SapientNitro, through a concept that they call “storyscaping”.
Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu (worldwide chief creative officer) and Darren McColl (global chief strategy officer). It involves using stories to create a narrative in a way that consumers can actually engage with through communications, interactions, and consuming the product.
Watch the interview below as Legorburu and McColl explain this new advertising concept in more detail, as well as explain how SapientNitro has used it to influence some of their marketing campaigns with clients.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.