In today’s competitive landscape, brands, agencies and marketers in general are always looking for improved ways that they can better connect with their clients. One agency that has created its own way of doing so is SapientNitro, through a concept that they call “storyscaping”.
Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu (worldwide chief creative officer) and Darren McColl (global chief strategy officer). It involves using stories to create a narrative in a way that consumers can actually engage with through communications, interactions, and consuming the product.
Watch the interview below as Legorburu and McColl explain this new advertising concept in more detail, as well as explain how SapientNitro has used it to influence some of their marketing campaigns with clients.
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