Streaming Media Ad Group Sets Goals
An organization arises to address the tough issues facing theburgeoning business of streaming media advertising.
The Streaming Media Advertising Advisory Council (SMAAC), a group that has sprung up to tackle the issues facing advertising in streaming audio and video, held its first meeting this week, and set audience measurement, effective ad models, and ad serving as its first priorities.
The group, like the IAB‘s Wireless Advertising Association, hopes to set standards for the developing medium as a means to encourage growth. Although the members of the steering committee have already been chosen, the group is welcoming inquiries about joining the group and asking those interested to email [email protected].
“The issues SMAAC is addressing will determine how this multi-billion dollar industry will function,” said Robert Meyrowitz, president of eYada.com, a streaming media executive who organized the group.
“Once we establish a framework for the consistent creation, deployment, and tracking of streaming media ads, we will have created a highly valuable medium for advertisers.”
This week’s meeting was attended by the members of the steering committee, which is split into sub-groups addressing different topics. After working for the next few weeks, these sub-groups will report back to the steering committee, which will then determine the next steps.
Steering committee members include: Jon Mandel, managing director of MediaCom; Natalie Swed Stone, president of National Broadcast Media Web; Gerard Broussard, senior partner director of Ogilvy One; Nick Pahade, chief strategic officer of Beyond Interactive; Harvey Goldhersz, president of MediaCom Digital; Coleen Kuehn, president of media.com; Bill McCarron, executive director of media for Bell Atlantic; Paul Woods, vice president of marketing for me.net; Robert Meyrowitz, president of eYada.com; and Dave Bialek, vice president of sales for eYada.com.
