Study: Mobile Enthusiasts Tethered to the Internet
Pew Internet defines 10 groups of people based on their wireless and wired connectivity.
Pew Internet defines 10 groups of people based on their wireless and wired connectivity.
Wireless connectivity continues to seep into the every day lives of Americans, and a report released by Pew Internet & American Life Project, “The Mobile Difference,” identifies 10 unique groups of people by how they view their mobile and wireline connectivity.
Four in ten adults surveyed by Pew in December 2007 — about six months after the release of Apple’s popular iPhone — said their reliance on mobile devices for online access is increasing. And these same people are apparently increasing their use of Internet use on the home PC as well. “The digital content found on the mobile device may prompt more activity on their broadband-enabled big screen [computer] at home,” the study states.
Pew divides the 10 groups into two groups of five each. Those defined as “motivated by mobility” and those characterized as the “stationary media majority.”
Motivated by Mobility: 39 percent.
Stationary media majority: 61 percent./p>
The Pew study states that the bar has risen for the definition of high-tech. In earlier reports, Pew defined tech-oriented users as those who have broadband at home. Now, those on the cutting edge are those people with mobile connectivity.
Digital collaborators have the greatest handle on all forms of media. “Members of this group can almost always get access to the Internet, whether that is with an ‘always on’ broadband connection or with an ‘always present’ mobile device,” states the report. This group shares thoughts, creative content, and other activities with contacts and the Web at large. The report finds the Internet can be a camp, lab, or theater group for collaborators, and a place to gather with others.
While the motivated by mobility group is in the minority, it is growing. Between 2006 and 2007 the percent of people in this group who would find it difficult to live without their cell phones grew to 66 percent, a 20 percent increase. In the same time period the stationary media majority group 21 percent said they would find it difficult to live without their mobile, a 64 percent decrease.
The report is based on a December 2007 survey of 3,553 American adults and a longitudinal element to analysis by way of a callback survey of 1,499 respondents from an earlier 2006 typology survey.