More NewsStudy: Web No Threat to Traditional Media

Study: Web No Threat to Traditional Media

The heaviest users of the Web are also avid consumers of traditional media --listening to radio and watching television as they point their browsers toe-commerce, informational sites and recreational sites, says a new study.

The heaviest users of the Web are also avid consumers of traditional media — listening to radio and watching television as they point their browsers to e-commerce, informational sites and recreational sites, says a new study.

The latest Pathfinder Study released by Arbitron NewMedia found that the time heavy Web users spend with TV, radio, audio tapes/CDs, newspaper and magazines exceeds that of light Web users.

“The slightly lower levels of TV viewing among the Web population appear more related to the income, education and age profile of Web users rather than to any displacement by Internet use,” said Roberta McConochie, director of research, Arbitron NewMedia.

“Instead we find that the Web is often used in conjunction with radio and television, which points to the possibility of some innovative cross-media promotion and programming.”

Arbitron is an international media and marketing research firm serving broadcasters, advertisers and advertising agencies in the United States and Europe. In the United States.

Arbitron NewMedia provides survey research, consulting and methodological services to the cable, direct broadcast satellite, telecommunications, online and new media industries.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts