Facebook’s logout page ad offering is getting a lot of play from big brands. The latest brand to use the large ad format is Subway. The sandwich chain is promoting its avocado campaign, suggesting through a video starring Olympic swimmer Michael Phelps and other athletes that people “Add Vocado” to their subway subs.
Other recent logout page advertisers include Procter & Gamble’s Swiffer and Ford Mustang. The ads typically feature a TV spot along with a status update style post.
“The Famous Fans Add-Vocado. Do you?” asked Subway in a June 1 post featuring the video, which shows Phelps, former NFL player Michael Strahan, and others tossing around avocados. That same post is what’s seen today on the logout page.
P&G-owned Swiffer was also featured in Facebook logout page ads recently. “Cleaning better doesn’t have to take longer! Who else agrees that cleaning better doesn’t have to take longer?” asked a post below the video, which has gone from 60 likes to over 12,250 since May 30. The post has also been shared 245 times. An earlier logout page ad in May featured a 2013 Ford Mustang spot.
Advertisers can target the logout ads by age, gender, and current location, according to a Facebook spokesperson, who told ClickZ in May that 37 million people log out of Facebook each day, many of them accessing the site from library computers or other public places.
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