Summer School Lessons
Labor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead.
Labor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead.
Tomorrow is a dark day in my children’s lives. After 10 weeks of sitting gap-mouthed in front of the television, they will find the remote actually has an “off” button. Tomorrow, school begins.
Where did the summer go? I’m thinking this one belongs somewhere in the category of “could have been better, but could have been a lot worse.” In any event, it was a time that gave us plenty of food for thought, especially those of us involved in online communications.
This is an important lesson for those of us involved in electronic media, too. Imagine the impact if some of the more popular sites also pitched in and issued alerts for child abductions and other breaking news — a self-imposed public service announcement of sorts.
One thing I didn’t mention in that column was a good idea from WorldCom, which offered an opportunity to receive email updates on the situation. My request for an email came up short on the response end (a terse “thank you for inquiring” notice). In theory, it’s a nice idea for organizations that find themselves in the midst of breaking news night after night.
It seems aggressive shipping promotions by companies such as Amazon.com and barnesandnoble.com helped fuel the trend. According to CNN’s Eric Hellweg, “Through its own market research, Amazon settled on a price point that would entice its customers to buy more without sacrificing too much of the company’s profit margins by eating the shipping costs on bigger orders.” Hellweg says it’s “not rocket science, just mature business strategy finally put into practice.” Hmm. Maturity and the online world? So much for the naysayers who thought these words would never be seen together on the same printed page.
During this hot, long summer there were plenty of lessons. And to think school has only just begun. Imagine how smart we’ll be by winter vacation.