Sundance starts today, and the festival is reprising and expanding its online streaming of films and behind the scenes footage. Most interesting is that many entries to the Shorts competition will be streamed. The flicks premiere in Park City, UT, then go up on the site with Adobe as an underwriter. Fifty of 73 filmmakers are allowing their work to be shown on the site, which will post new movies every day until January 29. ZDNet has some details.
This is the sixth year for the online festival, but the model was significantly revamped last year… Instead of a separate online film competition, a decision was made to treat the site as a regular festival venue for the Shorts category. Sundance is now the only major film festival to premiere films on the Internet in conjunction with their live premieres…
Also, a podcast will carry some of the panel content, including a session on mobile distribution.
Overall a nice awareness builder for the event and the artists. (via)
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.