More NewsSuper Bowl Ad Rundown: URLs Few and Far Between

Super Bowl Ad Rundown: URLs Few and Far Between

A surprising number of Super Bowl advertisers failed to include a URL in their big game spots, and Search Engine Watch has a thorough rundown of the fumbles

A surprising number of Super Bowl advertisers failed to include a URL in their big game spots, and Search Engine Watch has a thorough rundown of the fumbles. Those who didn’t offer Web addresses include Bud, Coke and PNC Bank, whose commercial actually showed someone doing online banking. Is this sloppiness or have advertisers just come to assume people are fluent enough in search to find marketer information that sparks their interest without a URL to guide them?

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts