Super Bowl Advertising, Monkey Business

In addition to the two spots airing during the second-half of the Super Bowl, has a strong online component including a paid search campaign and banners running on over 800 partner sites.

The element that really ties into the Super Bowl spots is the viral campaign launching this week called Monk-E-Mail. It carries over the chimp theme used in the commercials aired on this year’s and last year’s game. The Web campaign allows people to record messages to friends and have them delivered by an animated, talking chimp.

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