More NewsSuper Bowl Advertising, Monkey Business

Super Bowl Advertising, Monkey Business

In addition to the two spots airing during the second-half of the Super Bowl, Careerbuilder.com has a strong online component including a paid search campaign and banners running on over 800 partner sites. The element that really ties into the Super Bowl spots is the viral campaign launching this week called Monk-E-Mail

In addition to the two spots airing during the second-half of the Super Bowl, Careerbuilder.com has a strong online component including a paid search campaign and banners running on over 800 partner sites.

The element that really ties into the Super Bowl spots is the viral campaign launching this week called Monk-E-Mail. It carries over the chimp theme used in the commercials aired on this year’s and last year’s game. The Web campaign allows people to record messages to friends and have them delivered by an animated, talking chimp.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts