Superpages and Verizon YP Boost Local, Social Offerings

superpageslogo.jpgSuperpages.com and Verizon Yellow Pages owner Idearc Media Corp. has bought the LocalSearch.com domain, and invested $3.3 million in AmericanTowns.com, a network of community sites featuring local event info and other resources. Through this and other investments, AmericanTowns.com plans to expand its sites to over 22,000 U.S. towns.

One can expect an extension of Idearc’s IYP directories into those sites, in addition to integration of content like business reviews into those directory listings. We’ve seen local search morphing with IYP and other listing services, and I guess the actual purchase of the LocalSearch.com domain by an IYP firm makes it official.

Carrying on its community focus, Superpages.com added a restaurant review app to the growing list of Facebook applications. The directory site has also added a new feature allowing people to compare merchant information like hours, products and areas serviced, using a drag-and-drop tool.

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