More NewsSuperpages and Verizon YP Boost Local, Social Offerings

Superpages and Verizon YP Boost Local, Social Offerings

Superpages.com and Verizon Yellow Pages owner Idearc Media Corp

superpageslogo.jpgSuperpages.com and Verizon Yellow Pages owner Idearc Media Corp. has bought the LocalSearch.com domain, and invested $3.3 million in AmericanTowns.com, a network of community sites featuring local event info and other resources. Through this and other investments, AmericanTowns.com plans to expand its sites to over 22,000 U.S. towns.

One can expect an extension of Idearc’s IYP directories into those sites, in addition to integration of content like business reviews into those directory listings. We’ve seen local search morphing with IYP and other listing services, and I guess the actual purchase of the LocalSearch.com domain by an IYP firm makes it official.

Carrying on its community focus, Superpages.com added a restaurant review app to the growing list of Facebook applications. The directory site has also added a new feature allowing people to compare merchant information like hours, products and areas serviced, using a drag-and-drop tool.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts