SuperStats.com Inc. has launched v. 2.0 of its www.superstats.com site, allowing Web managers access to real-time site tracking.
With the new version, SuperStats now offers the following types of information:
- Traffic patterns on a site (site and page volume, popular site areas, common visitor paths)
- Unique characteristics of visitors (countries, languages, operating systems)
- Technical information to help optimize a site (browser usage, monitor colors and resolution)
- How people find the Web site (referring links and banners, search engine usage and keywords)
The service, which the company says is used by 30,000 Web managers, offers both free and subscription options, and members can log in 24 hours a day to see up-to-the-second graphs and reports about their Web site traffic.
SuperStats differs from server-based software in that dozens of reports are available on a real-time basis, and it does not require server configuration or time-consuming compilation of log files, the company said.
Of interest to marketers, the new version of SuperStats provides a search engine report showing the relative percentages of each search engine used to find the member’s site. This report also includes key words and key phrases used by the visitor arriving via search engine.
The SuperStats plug-ins report tells managers what percentage of visitors use certain plug-ins, important for deciding on a multimedia strategy.
SuperStats.com, Inc. also manages a multi-million dollar Web development agency as well as newly launched site www.mycomputer.com.
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