Survey: Internet Radio Listening Doubles in Six Months
A study released by The Arbitron Company and Edison Media Research showsthat online radio/audio listenership penetration has doubled in six months.
A study released by The Arbitron Company and Edison Media Research showsthat online radio/audio listenership penetration has doubled in six months.
A study released by The Arbitron Company and Edison Media Research shows that online radio/audio listenership penetration has doubled in six months.
Currently 13 percent of all Americans say they have listened to radio on the Internet. Six months ago, only 6 percent of the participants in the survey said that they listened to radio on the Internet.
The study is an update to a benchmark Internet radio listening study that Arbitron and Edison first conducted in July 1998. Results of the update were presented at the Radio Advertising Bureau Marketing Leadership Conference in Atlanta.
Some 1,350 Arbitron diary keepers were interviewed for the study, entitled, “Radio and E-commerce.”
Other key findings:
“Radio and E-Commerce: Internet Study II” can be accessed from the Arbitron Web site and from Edison Media Research.
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