After a long history of working with Internet start-ups and the movers and shakers of online advertising, Susan Bratton has decided to focus her attention on more relaxing quality of life issues. Sort of.
Bratton this week launched Personal Life Media, a podcasting and blogging network. The company, with Brattton as CEO and husband and business partner Tim Bratton as COO, is producing fifteen weekly and daily audio shows, podcasts and blogs. The content is available through the firm’s Web site and through iTunes.
The new network provides socially conscious lifestyle content on issues like relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity. Topics further afield include cosmetic surgery and Kama Sutra. The network is meant to appeal to the “cultural creatives” market segment, according to Bratton, generally made up of Baby Boomers who want to get more out of their lives and work environments.
“We’re putting out content that’s not about crap you can buy, but about how you can enrich your life,” said Bratton. “It’s content for the boomers’ personal life.”
As the executive chair of the ad:tech conference, a founding member of the Internet Advertising Bureau, and advisory board member for companies like Jingle Networks, Maven Networks, mbuzzy, and others, Bratton believes she has a good idea about how to market to a target demographic. And although she admits that “Podcasting is still nascent in its ad units and its structure,” she said, “Marketers love to be integrated, especially around something that is a passion area. And your personal life is your passion area.”
Already Personal Life Media has signed on iPod accessories provider iFrogz as a customer, and is in talks with other potential advertisers for placements in its podcasts and blogs.
Some of the podcast shows include “Living Dialogues: Thought-Leaders in Transforming Ourselves and Our Global Community” with Duncan Campbell of LivingDialogues.com, and “Beauty Now: The Intersection of Cosmetic Surgery, Longevity & Bio-Medical Innovation” with bio-tech angel investor Teri Struck.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.