Swedish Web Use Mirrors US
Swedish Internet users appear to have similar habits as their US counterparts when it comes to content, community, communications, and commerce, according to Media Metrix and SIFO Interactive.
Swedish Internet users appear to have similar habits as their US counterparts when it comes to content, community, communications, and commerce, according to Media Metrix and SIFO Interactive.
| Age Distribution Among Swedish Internet Users |
Age group | Percent of users | 12-24 | 29.6% | 25-34 | 23.1% | 35-49 | 27.6% | 50-79 | 19.7% |
|---|---|
| Source: Media Metrix/SIFO Interactive |
A look at the top sites in Sweden reveals many that also rank high in the US, such as MSN.com, Altavista.com, Hotmail.com, and Microsoft.com, as well as Swedish sites such as Home.Swipnet.se (an ISP) and Aftonbladet.se (a news site).
As in the US, Media Metrix and SIFO found the Internet gender gap in Sweden is nearly closed, with men representing 56.5 percent of the population and females representing 43.1 percent. At-home Internet usage is nearly equal to at-work usage, with 52 percent of Sweden’s Internet users at home, and 48 percent at work.
According to Media Metrix and SIFO, the Internet has a nearly 50 percent penetration rate in Sweden, with approximately 3.5 million users on average per month. Nearly all age groups are evenly represented among Swedish Internet users as well.
| Top 50 Swedish Web Sites | ||||||
|---|---|---|---|---|---|---|
| Rank | Web Site | Unique Visitors (000) |
Rank | Web Site | Unique Visitors (000) |
1. | msn.com | 1,487 | 26. | svt.se | 362 | 2. | altavista.com | 1,459 | 27. | dn.se | 356 | 3. | hotmail.com | 1,347 | 28. | tv4.se | 348 | 4. | home.swipnet.se | 1,307 | 29. | platsbanken.amv.se | 341 | 5. | aftonbladet.se | 1,050 | 30. | foreningssparbanken.se | 313 | 6. | algonet.se | 938 | 31. | msn.se | 300 | 7. | microsoft.com | 933 | 32. | macromedia.com | 294 | 8. | passagen.se | 884 | 33. | aol.com | 293 | 9. | geocities.com | 861 | 34. | yahoo.se | 282 | 10. | evreka.com | 855 | 35. | rsv.se | 282 | 11. | mirabilis.com | 821 | 36. | everyday.se | 271 | 12. | torget.se | 799 | 37. | bovision.se | 271 | 13. | hem.telia.com | 793 | 38. | jobb.amv.se | 270 | 14. | tninet.se | 575 | 39. | expressen.se | 262 | 15. | members.tripod.com | 524 | 40. | capitex.se | 246 | 16. | yahoo.com | 482 | 41. | idg.se | 243 | 17. | xoom.com | 481 | 42. | telia.se | 241 | 18. | tele2.se | 457 | 43. | di.se | 233 | 19. | preferences.com | 454 | 44. | amazon.com | 232 | 20. | angelfire.com | 452 | 45. | lycos.com | 225 | 21. | bluemountain.com | 441 | 46. | realnames.com | 224 | 22. | home.netscape.com | 421 | 47. | fortunecity.com | 223 | 23. | real.com | 374 | 48. | home.bip.net | 220 | 24. | sunet.se | 372 | 49. | download.com | 215 | 25. | se.excite.com | 370 | 50. | handelsbanken.se | 214 |
| Source: Media Metrix/SIFO Interactive | ||||||
