More NewsSwitchboard Signs Microsoft to One-Year Sitewide Sponsorship

Switchboard Signs Microsoft to One-Year Sitewide Sponsorship

Switchboard Inc. in Westboro, MA, themajority-owned Internet directory service subsidiary of Banyan Systems Inc.,said Microsoft signed a one-yearsponsorship deal.

Switchboard Inc. in Westboro, MA, the majority-owned Internet directory service subsidiary of Banyan Systems Inc., said Microsoft signed a one-year sponsorship deal.

The pact calls for the purchase of sitewide advertising positions on the Switchboard Internet site for four Microsoft Internet properties: the Microsoft CarPoint online automotive service, the Expedia.com travel service; Microsoft Investor; and the soon-to-be-launched Microsoft HomeAdvisor, online real estate service.

Each property will be a sitewide Switchboard sponsor in its respective category–Auto, Travel, Finance or Real Estate. Spending details were not disclosed.

In addition, Microsoft advertisements will fill a number of highly targeted, category-specific ad spots in both the Switchboard Yellow Pages and SideClick, Switchboard’s Web searching service.

“Switchboard is one of the strongest buys on the Internet because of its tremendous reach, audience demographics, and breadth of advertising options,” said Marty Taucher, network communications manager, interactive media group, Microsoft.

“Microsoft is a powerful addition to our site and sends a clear message to future prospects regarding the value of advertising on Switchboard,” said Dean Polnerow, president of Switchboard. “Directories are one of the most effective ways to target advertising on the Web. We are pleased that Switchboard’s advertising business model continues to be reinforced by top tier companies like Microsoft.”

Switchboard claims 40 million searches each month and said it is among the 12 most active Web destinations, according to Media Metrix, the PC Meter Co.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts