SwitchBoard Signs Three New Advertisers

Westboro, MA-based Banyan Systems Inc. said that its subsidiary, Switchboard Inc., has signed long-term advertising agreements with 1-800-FLOWERS, Barnes & Noble, and American Greetings.

The Switchboard directory service is a white and yellow pages Internet directory. Spending was not disclosed.

According to Media Metrix and The PC Meter Co., Switchboard.com is now the 11th most visited Web site. It claims more than 9 million look-ups for people and businesses per week, and approximately 60 million page views per month.

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