According to Jupiter Media Metrix, 2.022 million visitors used the Internet in Switzerland in February 2001 for an average of 9.5 days. On an average day, 680,000 visitors went online for 33 minutes and viewed 27 unique pages.
Global sites from Microsoft, Yahoo, AOL and Lycos found under the top rankings in all three language regions. National domains are very strong. Bluewin.ch tops the list with an overall reach of 50 percent. Other national sites among the top 20 domains include Search.ch (22 percent reach), Sbb.ch (15.5 percent), Sunrise.ch (11.8 percent), Swissonline.ch (10.2 percent) and UBS.com (9.9 percent).
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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