Austin, Texas– Foursquare’s history with South By Southwest Interactive is well known. The geo-social firm created a stir by launching its platform at this conference in 2009, and then it brought in a whopping 100,000 new users with game activities – real-life ones – around the SXSWi premises last year.
But being a golden child will only warrant a footnote in the digital marketing history books if Foursquare ultimately fails to monetize. That’s why we called upon Eric Friedman, the company’s director of business development, to get his insights on what marketers need to know about Foursquare’s new app.
Friedman also gives the scoop on what his team has in store for SXSWi 2011 – including a concert by rapper Big Boi – in this video:
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three quick tips to keep your customers happy.