Synergy Brands Retains Gordacom for Online Marketing

Synergy Brands Inc. said it retained Gordacom Consulting Inc. to assist Synergy in the marketing of its Gran Reserve Cigars, handmade in the Dominican Republic, via the Internet.

The company said it plans to restructure www.netcigar.com to further increase sales. The site will include information regarding product history, recent product developments, the company’s vision of the future, industry related news and events, customer services, and corporate services. Financial arrangements were not disclosed.

To allow for a more convenient shopping experience, the company said it will be incorporating a shopping-cart function into its Web site.

“We intend to harness the ability of direct selling over the Internet,” said Mair Faibish, executive vice president of Synergy Brands. “With the assistance of Gordacom, the company will be seeking strategic alliances, on both a marketing and technological level, in the coming months in a drive to improve sales and shareholder value.”

Gordacom specializes in the development of Internet marketing campaigns.