Tacoda announced today a third round of funding, $12 million from new investor Rho Ventures. The company, which also dropped the “Systems” from its name to become Tacoda Inc., plans to pour the money into “basic blocking and tackling,” according to Curt Viebranz, Tacoda’s president. That includes further developing the technology for its CPM-based behaviorally targeted ad network and adding to its sales team to grow both the number of publishers and advertisers in the network.
After testing the network in Q3 last year, Tacoda Audience Networks launched in early Q4, and now serves more than a billion monthly ad impressions to more than 130 million monthly unique visitors, Viebranz said.
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