More NewsTacoda to Monitor Network Publisher Content

Tacoda to Monitor Network Publisher Content

Behavioral targeting firm Tacoda announced today it will partner with ContentWatch to monitor the quality of content in its behavioral ad network

tacoda_logo.gifBehavioral targeting firm Tacoda announced today it will partner with ContentWatch to monitor the quality of content in its behavioral ad network. Content quality is a big concern for networks, especially as more and more publishers develop their own relationships with second-tier affiliates (see my Monday story to see how advertisers get stuck in the sub-affiliate swamp).

Through the relationship, ContentWatch will automatically scan all 3,500 sites in the Tacoda Audience Networks for inappropriate content.

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