Tacoda to Monitor Network Publisher Content

tacoda_logo.gifBehavioral targeting firm Tacoda announced today it will partner with ContentWatch to monitor the quality of content in its behavioral ad network. Content quality is a big concern for networks, especially as more and more publishers develop their own relationships with second-tier affiliates (see my Monday story to see how advertisers get stuck in the sub-affiliate swamp).

Through the relationship, ContentWatch will automatically scan all 3,500 sites in the Tacoda Audience Networks for inappropriate content.

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