Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever with the introduction of hyper-targeted video.
The sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon?
China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google.
Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior.
If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help.
The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond.
Digital agency 360i has expanded its global footprint with the opening of an office in Toronto.
Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow."
Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new take on the beloved cream-filled cookie.