How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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Video advertising: the display ad of the future

Video advertising: the display ad of the future

8y Emily Alford

Video advertising: the display ad of the future

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...

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Adidas Connects Fans With Soccer Stars via Twitter’s New Group DM

Adidas Connects Fans With Soccer Stars via Twitter’s New Group DM

9y Yuyu Chen

Adidas Connects Fans With Soccer Stars via Twitter...

The sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Read More...

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360 Changes Search Brand to Haosou

360 Changes Search Brand to Haosou

9y Gordon Choi

360 Changes Search Brand to Haosou

China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....

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Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

9y Gordon Choi

Using Sina Weibo and Baidu Trends Indexes to Under...

Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...

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Go Long-Tail for Your SEO Strategy in China

Go Long-Tail for Your SEO Strategy in China

10y Eddie Choi

Go Long-Tail for Your SEO Strategy in China

If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...

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5 Digital Media Buying Trends to Watch in China

5 Digital Media Buying Trends to Watch in China

10y Charlie Wang

5 Digital Media Buying Trends to Watch in China

The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...

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360i Expands Into Canada

360i Expands Into Canada

11y Melanie White

360i Expands Into Canada

Digital agency 360i has expanded its global footprint with the opening of an office in Toronto. Read More...

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Hanes Uses Destruction to Send Soft Message

Hanes Uses Destruction to Send Soft Message

11y Susan Kuchinskas

Hanes Uses Destruction to Send Soft Message

Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up...

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Oreo Team Crafts Last Daily Twist in Heart of Times Square

Oreo Team Crafts Last Daily Twist in Heart of Times Square

12y Kate Kaye

Oreo Team Crafts Last Daily Twist in Heart of Time...

Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...

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Coca-Cola Aims to Connect With Teens on Tumblr

Coca-Cola Aims to Connect With Teens on Tumblr

12y Lisa Lacy

Coca-Cola Aims to Connect With Teens on Tumblr

Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Read More...

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What .Soda and Other New TLDs Could Mean for Search

What .Soda and Other New TLDs Could Mean for Search

13y Susan Kuchinskas

What .Soda and Other New TLDs Could Mean for Searc...

Implications of new top level domains for natural search and SEO. Read More...

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Mobile Promise and Problems - Agency Execs Weigh In [Video]

Mobile Promise and Problems - Agency Execs Weigh In [Video]

13y Jack Marshall

Mobile Promise and Problems - Agency Execs Weigh I...

Mobile has come of age but numerous marketing challenges remain. Read More...

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Twitter Brings Ads to User Timelines

Twitter Brings Ads to User Timelines

13y Zachary Rodgers

Twitter Brings Ads to User Timelines

Embrace of in-stream ads, including third party clients, is a key step. Read More...

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360i Adds New Head of Insights; Aims to Hire More

360i Adds New Head of Insights; Aims to Hire More

14y Kate Kaye

360i Adds New Head of Insights; Aims to Hire More

After hiring new Insights and Planning group lead Lee Maicon, the digital agency plans to expand the team with additional hires. Read More...

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