A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowly and gradually.
To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience.
At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in?
Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand?
ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.
Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers.
What would the possibilities be if you could show two entirely different ads based on vantage point?
Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.
For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence.
Google's recent announcement may give this technology the attention it needs.