During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent obstacles and benefits of doing so.
72 and Sunny
A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content.
The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers.
February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTube head.
As 2013 comes to a close, there are more new hires and promotions in the digital marketing industry.
Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, Critical Mass and more.
Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game.
A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more.
Two CDs make partner at 72andSunny; Ascentium buys Cactus Commerce.
Scannable codes appearing at 500 Foot Lockers.