VIDEO: Playboy 'Fishes Where the Fish Are' on Social
Conference Coverage

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

9y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

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VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques
Conference Coverage

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

9y Yuyu Chen

VIDEO: Playboy Drives Engagement With Diverse Cont...

In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...

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VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing
Conference Coverage

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

9y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

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The Goldfish Generation: Attention Is the New Currency for Advertisers
Marketing

The Goldfish Generation: Attention Is the New Currency for Advertisers

9y Idris Nagri

The Goldfish Generation: Attention Is the New Curr...

Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York
Conference Coverage

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Li...

9y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]
Asia

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: The Power of Instagram for E-Commerce in In...

Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...

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VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]
Conference Coverage

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Looks Beyond Social Metrics in Rea...

In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...

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VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]
Conference Coverage

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Gives Car Owners a Voice on Social...

In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...

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Do Marketers Really Need Big Data? [#CZLNY]
Analytics

Do Marketers Really Need Big Data? [#CZLNY]

9y Mike O'Brien

Do Marketers Really Need Big Data? [#CZLNY]

Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...

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Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]
Conference Coverage

Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

9y Emily Alford

Gamification Is Worth the Risk, Says Tribal Worldw...

At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

9y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
Conference Coverage

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

9y Idris Nagri

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

9y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]
Conference Coverage

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

9y Jessica Lee

Getting Native With Playboy: Making Branded Conten...

During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...

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White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]
Conference Coverage

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

9y Emily Alford

White House Hits 'Hockey Stick' Moment of Mobile E...

At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...

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Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]
Conference Coverage

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen T...

9y Jessica Lee

Cut Through the B2B B.S. and Develop a Message You...

During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumer...

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Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]
Conference Coverage

Influencers and Social Listening Key to Social Success for AmEx and Mini US...

9y Emily Alford

Influencers and Social Listening Key to Social Suc...

In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...

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Flexibility Is Key for SEOs [#CZLNY]
Conference Coverage

Flexibility Is Key for SEOs [#CZLNY]

9y Mike O'Brien

Flexibility Is Key for SEOs [#CZLNY]

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in...

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The Power of Multichannel Attribution at TD Bank [#CZLNY]
Analytics

The Power of Multichannel Attribution at TD Bank [#CZLNY]

9y Idris Nagri

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
Conference Coverage

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#C...

9y Jessica Lee

The Power of Persuasion: ABCs of Leveraging Person...

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]
Conference Coverage

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLN...

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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Testing How Personalized Content Improves Customer Experience [#CZLNY]
Conference Coverage

Testing How Personalized Content Improves Customer Experience [#CZLNY]

9y Idris Nagri

Testing How Personalized Content Improves Customer...

In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...

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Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]
Conference Coverage

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

9y Emily Alford

Coca-Cola Shares Story of Sustainability Across Pa...

In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing co...

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VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]
Asia

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: How Durex Uses Facebook to Sell "Love" in I...

Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of s...

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VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]
Asia

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZL...

9y Sophie Loras

VIDEO: Developing a Mobile-First Strategy to Reach...

In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

9y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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Talking Big Data With The Weather Company's Jeremy Hlavacek
Conference Coverage

Talking Big Data With The Weather Company's Jeremy Hlavacek

9y Mel Carson

Talking Big Data With The Weather Company's Jeremy...

In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...

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