Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola
Conference Coverage

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

9y Mel Carson

Social Media & Storytelling: An Interview With...

In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...

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Mobile Marketing: An Interview With Diane Pease From Cisco
Conference Coverage

Mobile Marketing: An Interview With Diane Pease From Cisco

9y Mel Carson

Mobile Marketing: An Interview With Diane Pease Fr...

In advance of her session at this year's ClickZ Live New York, Cisco's Diane Pease talks about the importance of developing a mobile marketing strateg...

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Learn Marketing Secrets From Leading Brands at #CZLNY
Conference Coverage

Learn Marketing Secrets From Leading Brands at #CZLNY

9y Idris Nagri

Learn Marketing Secrets From Leading Brands at #CZ...

Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital mark...

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VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]
Asia

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

9y Sophie Loras

VIDEO: Proactive Crisis Management Begins Before t...

In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Read More...

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]
Asia

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

9y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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VIDEO: The Importance of Content Around Intent [#CZLBKK]
Asia

VIDEO: The Importance of Content Around Intent [#CZLBKK]

9y Sophie Loras

VIDEO: The Importance of Content Around Intent [#C...

In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...

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VIDEO: Mom’s the Word for McDonald’s and Quaker
Conference Coverage

VIDEO: Mom’s the Word for McDonald’s and Quaker

9y Melanie White

VIDEO: Mom’s the Word for McDonald’s and Quaker

When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...

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TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]
Conference Coverage

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

9y Yuyu Chen

TD Bank Group: Turning Big Data Into Valuable Data...

In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]
Conference Coverage

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCH...

9y Melanie White

VIDEO: The A.R.T. of Engagement Begins With the Cu...

In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." ...

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Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]
Conference Coverage

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

9y Yuyu Chen

Expedia: User-Generated Videos Add Relevancy to Tr...

At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...

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Google Talks Data Visualization at ClickZ Live Chicago
Actionable Analysis

Google Talks Data Visualization at ClickZ Live Chicago

9y Thom Craver

Google Talks Data Visualization at ClickZ Live Chi...

Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...

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The Customer Experience Is Key, in Every Channel and at Every Interaction
Conference Coverage

The Customer Experience Is Key, in Every Channel and at Every Interaction

10y Idris Nagri

The Customer Experience Is Key, in Every Channel a...

Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Read More...

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Q&A: Walgreens’ Seth Meisel
Conference Coverage

Q&A: Walgreens’ Seth Meisel

10y Mel Carson

Q&A: Walgreens’ Seth Meisel

In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Read More...

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Two Critical But Often Overlooked Email Marketing Metrics
Email

Two Critical But Often Overlooked Email Marketing Metrics

10y Idris Nagri

Two Critical But Often Overlooked Email Marketing ...

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...

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Q&A: Tribune Publishing's Carolyn Shelby
Conference Coverage

Q&A: Tribune Publishing's Carolyn Shelby

10y Mel Carson

Q&A: Tribune Publishing's Carolyn Shelby

In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the co...

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[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future
Conference Coverage

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

10y Emily Alford

[#SESDENVER] Mapping Behavior Lets Advertisers Pre...

Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competiti...

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Q&A: Cisco’s Brendan O’Brien
Conference Coverage

Q&A: Cisco’s Brendan O’Brien

10y Idris Nagri

Q&A: Cisco’s Brendan O’Brien

In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services a...

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Q&A: Twitter’s Sebastian Turner
Conference Coverage

Q&A: Twitter’s Sebastian Turner

10y Idris Nagri

Q&A: Twitter’s Sebastian Turner

In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strat...

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Q&A: Expedia's Noah Tratt
Conference Coverage

Q&A: Expedia's Noah Tratt

10y Idris Nagri

Q&A: Expedia's Noah Tratt

In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi...

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Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]
Conference Coverage

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know...

10y Yuyu Chen

Insights, Tricks, Mistakes, and Future Trends Digi...

In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital markete...

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How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?
Asia

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

10y Kristin Low

How Will E-Commerce Evolve to Reflect Real-World P...

Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" o...

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Chocolate and Social Media: A Deliciously Perfect Marketing Mix
Social

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

10y Melanie White

Chocolate and Social Media: A Deliciously Perfect ...

In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how im...

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ClickZ Live Demonstrates Feverish Pace of Digital Marketing
Conference Coverage

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

10y Idris Nagri

ClickZ Live Demonstrates Feverish Pace of Digital ...

A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many a...

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TV Is Not Dead - It Has Moved to Different Platforms
Conference Coverage

TV Is Not Dead - It Has Moved to Different Platforms

10y Mike O'Brien

TV Is Not Dead - It Has Moved to Different Platfor...

Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the wa...

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Winning Consumer Attention: Amazing Content + True Native Distribution
Conference Coverage

Winning Consumer Attention: Amazing Content + True Native Distribution

10y Kevin Gibbons

Winning Consumer Attention: Amazing Content + True...

According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a tr...

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630% ROI: A Stat Worth Caring About [#CZLSF]
Conference Coverage

630% ROI: A Stat Worth Caring About [#CZLSF]

10y Kevin Gibbons

630% ROI: A Stat Worth Caring About [#CZLSF]

At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ...

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Social Engagement Comes in Many Forms [#CZLSF]
Conference Coverage

Social Engagement Comes in Many Forms [#CZLSF]

10y Mike O'Brien

Social Engagement Comes in Many Forms [#CZLSF]

At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...

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