Pinterest Upgrades Analytics Tool
Analytics

Pinterest Upgrades Analytics Tool

10y Mike O'Brien

Pinterest Upgrades Analytics Tool

Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...

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Want to Get More From Your Social Media? Be "Interestinger"
Social

Want to Get More From Your Social Media? Be "Interestinger"

10y Krista Neher

Want to Get More From Your Social Media? Be "Inter...

Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content ...

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4 Steps for Localizing Your Social Media Approach
Local

4 Steps for Localizing Your Social Media Approach

10y Angie Pascale

4 Steps for Localizing Your Social Media Approach

Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...

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Winning Consumer Attention: Amazing Content + True Native Distribution
Conference Coverage

Winning Consumer Attention: Amazing Content + True Native Distribution

10y Kevin Gibbons

Winning Consumer Attention: Amazing Content + True...

According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a tr...

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Facebook Leads Way In In-store Sales for SMBs [Study]
Data insights

Facebook Leads Way In In-store Sales for SMBs [Study]

10y Yuyu Chen

Facebook Leads Way In In-store Sales for SMBs [Stu...

A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...

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10 Questions to Ask Your Social Media Audience
Social

10 Questions to Ask Your Social Media Audience

10y Bob Cargill

10 Questions to Ask Your Social Media Audience

Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...

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Why You Should Get Involved in Organic Social Media - and How to Do It Right
Asia

Why You Should Get Involved in Organic Social Media - and How to Do It Righ...

10y Christian Arno

Why You Should Get Involved in Organic Social Medi...

Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...

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Pinterest Updates 'Send a Pin' to Boost Interaction. Is E-Commerce Next?
Social

Pinterest Updates 'Send a Pin' to Boost Interaction. Is E-Commerce Next?

10y Yuyu Chen

Pinterest Updates 'Send a Pin' to Boost Interactio...

Now, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s ...

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Pinterest Adds to Its Functionality With Icebergs Acquisition
Social

Pinterest Adds to Its Functionality With Icebergs Acquisition

10y Yuyu Chen

Pinterest Adds to Its Functionality With Icebergs ...

Pinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new feat...

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35 Tools to Enhance Your Content Marketing Efforts
Asia

35 Tools to Enhance Your Content Marketing Efforts

10y Navneet Kaushal

35 Tools to Enhance Your Content Marketing Efforts

Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...

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Pinterest Ramps Up E-Commerce Features
Social

Pinterest Ramps Up E-Commerce Features

10y Yuyu Chen

Pinterest Ramps Up E-Commerce Features

The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...

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Digital Publishing: Having a Powerful Impact on the Next Generation
Media

Digital Publishing: Having a Powerful Impact on the Next Generation

10y Jeanniey Mullen

Digital Publishing: Having a Powerful Impact on th...

As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what r...

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Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines
Data insights

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

10y Yuyu Chen

Twitter and Pinterest Lead Mobile Sharing Growth a...

In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...

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Pinterest Adds New Follow Button to Boost Brand Discovery
Social

Pinterest Adds New Follow Button to Boost Brand Discovery

10y Mike O'Brien

Pinterest Adds New Follow Button to Boost Brand Di...

An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Read More...

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Lincoln Takes Young Car Buyers on an Interactive Dream Ride
Ecommerce

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

10y Lisa Lacy

Lincoln Takes Young Car Buyers on an Interactive D...

The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...

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24 Hour Fitness Uses Social to Win New Members
Marketing

24 Hour Fitness Uses Social to Win New Members

10y Mary Lisbeth D'Amico

24 Hour Fitness Uses Social to Win New Members

The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...

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Mobile Shift Drives Father's Day Sales, IBM Says
Audience

Mobile Shift Drives Father's Day Sales, IBM Says

10y Susan Kuchinskas

Mobile Shift Drives Father's Day Sales, IBM Says

While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

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Pinterest Moves a Step Closer to Search Engine With Guided Search
Search

Pinterest Moves a Step Closer to Search Engine With Guided Search

10y Jessica Lee

Pinterest Moves a Step Closer to Search Engine Wit...

Pinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marke...

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Facebook Defends Decline of Organic Reach in Favor of Quality Content
Social

Facebook Defends Decline of Organic Reach in Favor of Quality Content

10y Yuyu Chen

Facebook Defends Decline of Organic Reach in Favor...

"Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable ...

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Do-It-Yourself Promoted Pins Premiere on Pinterest
Social

Do-It-Yourself Promoted Pins Premiere on Pinterest

10y Jessica Lee

Do-It-Yourself Promoted Pins Premiere on Pinterest

Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...

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Show, Don’t Tell: The Rise of Visual-Based Content
Asia

Show, Don’t Tell: The Rise of Visual-Based Content

10y Andy Radovic

Show, Don’t Tell: The Rise of Visual-Based Content

As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...

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Fruit of the Loom Fetes Dad With GIFs
Ecommerce

Fruit of the Loom Fetes Dad With GIFs

10y Lisa Lacy

Fruit of the Loom Fetes Dad With GIFs

The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...

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Ritz-Carlton Gets Social With "Six Word Wows"
Social

Ritz-Carlton Gets Social With "Six Word Wows"

10y Lisa Lacy

Ritz-Carlton Gets Social With "Six Word Wows"

Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...

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Pinterest Adds Business Insights to Its Arsenal
Analytics

Pinterest Adds Business Insights to Its Arsenal

10y Ashley Zeckman

Pinterest Adds Business Insights to Its Arsenal

The addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of th...

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Why Integration Is a 4-Letter Word
Marketing

Why Integration Is a 4-Letter Word

10y Kunal Muzumdar

Why Integration Is a 4-Letter Word

Brands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...

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Social Organic Reach Is Trending to Zero: How to Meet the Challenge
Social

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

10y Roger Katz

Social Organic Reach Is Trending to Zero: How to M...

Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...

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Top Brands Now Testing Pinterest Promoted Pins
Social

Top Brands Now Testing Pinterest Promoted Pins

10y Jessica Lee

Top Brands Now Testing Pinterest Promoted Pins

After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...

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