Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...
View articleEven if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content ...
View articleLocalizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...
View articleAccording to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a tr...
View articleA new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...
View articleHere are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...
View articleBrands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...
View articleNow, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s ...
View articlePinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new feat...
View articleHere is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...
View articleThe image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...
View articleAs the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what r...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleAn upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Read More...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articlePinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marke...
View article"Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable ...
View articlePinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...
View articleAs behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...
View articleThe Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...
View articleRitz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...
View articleThe addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of th...
View articleBrands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...
View articleSocial networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...
View articleAfter experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...
View article