Wearable Tech Is More Than Just a Fitbit and Google Glass
Marketing

Wearable Tech Is More Than Just a Fitbit and Google Glass

10y Alan Cutter

Wearable Tech Is More Than Just a Fitbit and Googl...

A look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new...

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SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?
Automotive

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

10y Melanie White

SXSW 2014: Interview with Pandora – Are Connected ...

ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...

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SXSW 2014: Mobile Saturday - Location-Based Marketing
Local

SXSW 2014: Mobile Saturday - Location-Based Marketing

10y Jason Burby

SXSW 2014: Mobile Saturday - Location-Based Market...

A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...

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SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership
Marketing

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

10y Melanie White

SXSW 2014: Omnicom Digital’s CEO Talks Instagram P...

Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as ho...

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SXSW 2014: George Takei’s Take on Social Media and YouTube
Media

SXSW 2014: George Takei’s Take on Social Media and YouTube

10y Melanie White

SXSW 2014: George Takei’s Take on Social Media and...

ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...

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SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement
Social

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movem...

10y Dave Evans

SXSW 2014: Content Marketing, the Rise of the Dark...

At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued...

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SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]
Marketing

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

10y Melanie White

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumer...

Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag ...

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SXSW 2014: Monetization Opportunities in a Sharing Economy
Social

SXSW 2014: Monetization Opportunities in a Sharing Economy

10y Melanie White

SXSW 2014: Monetization Opportunities in a Sharing...

ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and...

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SXSW, Not All That Keeps CMOs Up at Night
Analytics

SXSW, Not All That Keeps CMOs Up at Night

10y Bryan Eisenberg

SXSW, Not All That Keeps CMOs Up at Night

Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...

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SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables
Marketing

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

10y Melanie White

SXSW 2014: Hottest Topics to Include Wearables, Da...

ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...

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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Marketing

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

11y Melanie White

SXSW 2013: Talking Shoes and Road Trip Smileage Wi...

Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...

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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Media

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

11y Melanie White

SXSW 2013: Albumatic Entices Austin Partygoers Wit...

The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Read More...

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SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary
Social

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

11y Melanie White

SXSW 2013: Taco Bell Rocks Austin With Feed the Be...

Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively na...

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SXSW 2013: Cruising Austin's Roads With Chevrolet
Marketing

SXSW 2013: Cruising Austin's Roads With Chevrolet

11y Melanie White

SXSW 2013: Cruising Austin's Roads With Chevrolet

Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or ...

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SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!
Marketing

SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!

11y Melanie White

SXSW 2013: Oreo Makes Its First SXSW Debut (As Wel...

The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will gi...

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Highlight CEO Talks Hype, Monetization and Privacy
Media

Highlight CEO Talks Hype, Monetization and Privacy

12y Christopher Heine

Highlight CEO Talks Hype, Monetization and Privacy

SXSW buzz-child sounds patient about creating revenue. Read More...

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At SXSW, Social Marketing Sheds Gimmicky Reputation
Social

At SXSW, Social Marketing Sheds Gimmicky Reputation

12y Christopher Heine

At SXSW, Social Marketing Sheds Gimmicky Reputatio...

Platforms like Twitter, popularized at this festival, are now baked into ad campaigns. Read More...

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14 Email Subject Line Hacks
Marketing

14 Email Subject Line Hacks

12y Brian Massey

14 Email Subject Line Hacks

Lessons from the SXSW catalogue. Read More

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SXSW 2012: Customer Service Goes Social
Social

SXSW 2012: Customer Service Goes Social

12y Dave Evans

SXSW 2012: Customer Service Goes Social

The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Read More...

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SXSW Video: Cheezburger CEO Talks Monetization
Media

SXSW Video: Cheezburger CEO Talks Monetization

12y Christopher Heine

SXSW Video: Cheezburger CEO Talks Monetization

Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Read More...

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Twitter-Amex Coupons Already Soaring for Retailers
Social

Twitter-Amex Coupons Already Soaring for Retailers

12y Christopher Heine

Twitter-Amex Coupons Already Soaring for Retailers

After only five days, major brands have already increased cap limit for redemptions. Read More...

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Scvngr CEO: 'LevelUp Should Be The Bigger Business'
Marketing

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

12y Christopher Heine

Scvngr CEO: 'LevelUp Should Be The Bigger Business...

Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's. Read More...

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SXSW: Foursquare CEO Dishes on Deals and Monetization
Social

SXSW: Foursquare CEO Dishes on Deals and Monetization

12y Christopher Heine

SXSW: Foursquare CEO Dishes on Deals and Monetizat...

Dennis Crowley's keynote should please geo-social marketers. Read More...

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Virgin Mobile Director: Social Kills Traditional Sales Funnel
Media

Virgin Mobile Director: Social Kills Traditional Sales Funnel

12y Christopher Heine

Virgin Mobile Director: Social Kills Traditional S...

At SXSW, brand unveils program aimed at app developers and young adults. Read More...

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SXSW 2012 Gallery
Social

SXSW 2012 Gallery

12y Christopher Heine

SXSW 2012 Gallery

Celebrating innovation and creativity with an interactive phone booth, mock robot, and more. Read More...

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Highlight App Could Creep Out Consumers, Marketers Say
Media

Highlight App Could Creep Out Consumers, Marketers Say

12y Christopher Heine

Highlight App Could Creep Out Consumers, Marketers...

SXSW goers express privacy concerns about the hyped mobile app. Read More...

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VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Marketing

VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW

12y Christopher Heine

VIDEO: PepsiCo's Digital Head Talks Big Data at SX...

Josh Karpf riffs on modern marketing as his team readies its hub in Austin. Read More...

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