When a brand picks a marketing team, why is CRO always on the bench?
At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all ... read more
A/B testing
Four ideas to inspire your next email marketing test
Optimize your email marketing program by testing its functionality with these strategies.
The digital download: YouTube ads go real-time, while Facebook woos publishers
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
How retailers can use video for their e-commerce sites
By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.
How UX helped Netflix take over the world
The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster.
Three ways digital marketers can use data to defeat ad blocking in 2016
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
Five ways to overcome the media buyer blues
Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive ... read more
How to link social and Google Analytics with UTM parameters
UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your advantage.
How to identify your mobile audience and their needs
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
The do’s and don’ts of retargeting
Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their journeys. But there are right and wrong ways to retarget.
