At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all ... read more
Optimize your email marketing program by testing its functionality with these strategies.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.
The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster.
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your advantage.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their journeys. But there are right and wrong ways to retarget.