How analytics helps acquire more customers with less advertising

Analytics How analytics helps acquire more customers with less advertising

1m Akin Arikan

How analytics helps acquire more customers with le...

Despite shrinking ad budgets, marketers are on the hook to fuel their businesses by acquiring traffic. But how? Magic? Data and analytics are to the r...

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Five ways advanced email testing can help you send better email

Email Five ways advanced email testing can help you send better email

2m Kath Pay

Five ways advanced email testing can help you send...

When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Read More...

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Harness 2022's holiday marketing data strategy to win the next one's

Competition Harness 2022's holiday marketing data strategy to win the next one's

2m Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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Three A/B testing tactics to improve your conversion rate

Digital Marketing Three A/B testing tactics to improve your conversion rate

3y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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The creative’s critical role in online-to-offline customer experiences

Acquisition The creative’s critical role in online-to-offline customer experiences

4y Ashley Still

The creative’s critical role in online-to-offline ...

Adobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...

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Top 8 A/B testing elements for email marketing campaigns

Email Top 8 A/B testing elements for email marketing campaigns

4y Kevin George

Top 8 A/B testing elements for email marketing cam...

A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment...

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Strategies for how to test your Facebook ad campaigns

Social media Strategies for how to test your Facebook ad campaigns

4y Brian Bowman

Strategies for how to test your Facebook ad campai...

Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...

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5 ways to optimize your email outreach with AI

AI & Automation 5 ways to optimize your email outreach with AI

5y Michael Quoc, CEO, ZipfWorks

5 ways to optimize your email outreach with AI

AI is permeating every part of the marketing mix, and email outreach is no exception. AI will allow marketers to automate ideal outreach times, and sh...

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Machine learning and choice paralysis: How Netflix personalizes title images

AI & Automation Machine learning and choice paralysis: How Netflix personalizes title images

5y Mike O'Brien

Machine learning and choice paralysis: How Netflix...

A sophisticated recommendation engine has been a crucial part of Netflix's success. Using machine-learning algorithms, Netflix personalizes everything...

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Website conversions and the 'North Star' metric: Q&A with Subway’s Chad Sanderson

Ecommerce Website conversions and the 'North Star' metric: Q&A with Subway’s Chad Sanderson

5y Mike O'Brien

Website conversions and the 'North Star' metric: Q...

How does the world’s largest restaurant chain make enough sense of its data to drive online conversations? According to Chad Sanderson, Subway's Exper...

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6 ways to increase your conversion rate using behavioral data

Analytics 6 ways to increase your conversion rate using behavioral data

5y Mike O'Brien

6 ways to increase your conversion rate using beha...

SessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...

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When a brand picks a marketing team, why is CRO always on the bench?

Acquisition When a brand picks a marketing team, why is CRO always on the bench?

7y Paul Rouke

When a brand picks a marketing team, why is CRO al...

At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...

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Four ideas to inspire your next email marketing test

Advanced Email Marketing Four ideas to inspire your next email marketing test

7y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

Headline News The digital download: YouTube ads go real-time, while Facebook woos publishers

7y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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How retailers can use video for their e-commerce sites

Video How retailers can use video for their e-commerce sites

7y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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How UX helped Netflix take over the world

Conference Coverage How UX helped Netflix take over the world

7y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Media Three ways digital marketers can use data to defeat ad blocking in 2016

7y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Five ways to overcome the media buyer blues

Media Five ways to overcome the media buyer blues

7y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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How to link social and Google Analytics with UTM parameters

Analytics How to link social and Google Analytics with UTM parameters

7y Yuyu Chen

How to link social and Google Analytics with UTM p...

UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

7y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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The do's and don'ts of retargeting

Display Advertising The do's and don'ts of retargeting

7y Emily Alford

The do's and don'ts of retargeting

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...

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5 tactics to help build brand loyalty and grow your subscriber list

Analytics 5 tactics to help build brand loyalty and grow your subscriber list

7y Adam Singer

5 tactics to help build brand loyalty and grow you...

What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...

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Facebook Lead Ads opens up to all advertisers

Social Facebook Lead Ads opens up to all advertisers

7y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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Yahoo’s Top Tips for Writing Copy That Converts

Marketing Yahoo’s Top Tips for Writing Copy That Converts

7y Guest

Yahoo’s Top Tips for Writing Copy That Converts

Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...

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5 Ways to Create an Irresistible Call to Action

Email 5 Ways to Create an Irresistible Call to Action

7y Guest

5 Ways to Create an Irresistible Call to Action

A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...

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An Email Marketer's Guide to Smart Automation

Automation An Email Marketer's Guide to Smart Automation

7y Guest

An Email Marketer's Guide to Smart Automation

Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...

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How Can Data Turn Your Content into Marketing Gold?

Data insights How Can Data Turn Your Content into Marketing Gold?

7y Yuyu Chen

How Can Data Turn Your Content into Marketing Gold...

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...

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