Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy.
A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable.
Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.
Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign.
Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign.
Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences.