Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimizat...
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View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleMarketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...
View articleAlmost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the c...
View articleA look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...
View article"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleNearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...
View articleDuring her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...
View articleNo matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...
View articleIn his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...
View articleAlthough the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...
View articleIt's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...
View articlePositive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...
View articleProgrammatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...
View articleSpring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready...
View articleBy remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...
View articleTesting is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectivel...
View articleWhat are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...
View articleEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...
View articleMany of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Read More...
View articleThese may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers...
View articleIn advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Read More...
View articleDigital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...
View articleIn order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two wo...
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