In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...
View articleTo survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business la...
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleA look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many a...
View articleWhile social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...
View articleAccording to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a tr...
View articleThere is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experi...
View articleThis guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...
View articleAt the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...
View articleOne of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow y...
View articleFailure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and c...
View articleTaking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's wor...
View articleExcel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site perf...
View articleAlthough it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make...
View articleIn many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Read More...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleIt's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...
View articleThere's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Read More...
View articleThe new features promise quick testing for non-technical folks with a more user-friendly design tool. Read More...
View articleMarketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...
View articleTesting is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleThere are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Read More...
View articleFor years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...
View articleWith a myriad of new and useful technologies available, a lot of guesswork can be taken out by using some of these digital tools to validate and test ...
View articleTalking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Read More...
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