Data and Measurement Resolutions for 2014
Analytics

Data and Measurement Resolutions for 2014

10y Vinoaj Vijeyakumaar

Data and Measurement Resolutions for 2014

Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...

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Measurement Without Experimentation is Vanity - How To Do Big Data Better
Analytics

Measurement Without Experimentation is Vanity - How To Do Big Data Better

10y Patti Hunt

Measurement Without Experimentation is Vanity - Ho...

With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...

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Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture
Actionable Analysis

Turn Testing into a Game: One of the Most Effective Ways to Create a Testin...

11y Breanne Maliniak

Turn Testing into a Game: One of the Most Effectiv...

A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Read More...

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Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variations That'll Win
Actionable Analysis

Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variatio...

11y Breanne Maliniak

Why Headline Testing is Still Valuable and 5 Easy ...

You need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Read More...

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Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Acquisition

Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimi...

11y Idris Nagri

Software Vendor Sees 33% Uptick in Conversion Rate...

Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their si...

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How to Fail at Landing Page Testing
Acquisition

How to Fail at Landing Page Testing

11y Idris Nagri

How to Fail at Landing Page Testing

If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Rea...

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5 Steps to Grow a Successful Testing Program
Analytics

5 Steps to Grow a Successful Testing Program

11y Idris Nagri

5 Steps to Grow a Successful Testing Program

If your company is new to testing, you will need to be the testing champion within your organization. Here's how. Read More...

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Testing, Testing,1-2-3-4-5?
Analytics

Testing, Testing,1-2-3-4-5?

11y Idris Nagri

Testing, Testing,1-2-3-4-5?

Consider these five steps to help you start testing. Read More

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Top 80 Tools for Digital and Data Marketing
Analytics

Top 80 Tools for Digital and Data Marketing

11y Simon Small

Top 80 Tools for Digital and Data Marketing

Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Read More...

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How Can Internet Marketers Bring Out the Best in Site Design?
Analytics

How Can Internet Marketers Bring Out the Best in Site Design?

11y Mandar Marathe

How Can Internet Marketers Bring Out the Best in S...

Three recommendations to get the best out of your site design. Read More...

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The Truth About Email Marketing
Asia

The Truth About Email Marketing

12y Idris Nagri

The Truth About Email Marketing

Here are seven myths we need to clarify about email marketing. Read More...

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Convert! Convert! Convert!
Asia

Convert! Convert! Convert!

12y Mikaal Abdulla

Convert! Convert! Convert!

Campaigns drive prospects. Where you need to get serious is in the less glamorous world of lead conversion because this is where customers are born. H...

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Email Campaign Management: Learn From Macau Luxury Hotels
Asia

Email Campaign Management: Learn From Macau Luxury Hotels

13y Idris Nagri

Email Campaign Management: Learn From Macau Luxury...

Tips to improve open rates for your newsletters and promotional campaigns. Read More...

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Internet: The Silver Bullet for Businesses?
Analytics

Internet: The Silver Bullet for Businesses?

13y Idris Nagri

Internet: The Silver Bullet for Businesses?

Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for yo...

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On the Subject of Subject Lines
Asia

On the Subject of Subject Lines

13y Idris Nagri

On the Subject of Subject Lines

Consider these five factors to craft a subject line so your email marketing gets read. Read More...

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SEO and Paid Search Campaigns: Share the Data!
Search

SEO and Paid Search Campaigns: Share the Data!

20y Idris Nagri

SEO and Paid Search Campaigns: Share the Data!

Failing to inform a natural search campaign with findings from a search advertising campaign (or vice versa) means a high lost-opportunity cost. Read ...

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