The rise of branded 'edutainment'
Content

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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Which 'Consumer Electronics' are stealing the 'Show?'
Conference Coverage

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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What Social Search and New Domain Extensions Could Mean for Start-Ups
Paid Search

What Social Search and New Domain Extensions Could Mean for Start-Ups

9y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

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Digital Marketing People on the Move: May 2015 Roundup
Marketing

Digital Marketing People on the Move: May 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: May 2015 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

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Spotify Transitions from Music App to Video Platform
Media

Spotify Transitions from Music App to Video Platform

9y Emily Alford

Spotify Transitions from Music App to Video Platfo...

Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...

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Spotlight On: Deutsch LA's CDO, Winston Binch
Agency Spotlight

Spotlight On: Deutsch LA's CDO, Winston Binch

9y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

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11 Things You Can Do Right Now to Perfect Your Twitter Profile
Social

11 Things You Can Do Right Now to Perfect Your Twitter Profile

10y Jonathan Rick

11 Things You Can Do Right Now to Perfect Your Twi...

News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...

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SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter
Social

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

10y Lisa Lacy

SnappyTV Acquisition and GIF Support Mean New Ad O...

The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...

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#Oscars Night Is on for ABC and Twitter
Display Advertising

#Oscars Night Is on for ABC and Twitter

10y Liva Judic

#Oscars Night Is on for ABC and Twitter

Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy A...

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Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday
Marketing

Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday

10y Lisa Lacy

Yellow M&M’S Team Up With The Bachelor for #ManCan...

The partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women...

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Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Marketing

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

11y Lisa Lacy

Green Giant to Dieters: Go Ahead, Cheat with Veget...

Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...

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ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
Media

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campa...

11y James Dohnert

ABC Joins Nielsen Trial to Measure Effectiveness o...

ABC executives report that the program will help them see the overall success of their advertising efforts. Read More...

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Social TV - Teaching an Old Medium New Tricks
Marketing

Social TV - Teaching an Old Medium New Tricks

12y Anna Maria Virzi

Social TV - Teaching an Old Medium New Tricks

Can TV be a social sharing experience that also involves brands? Read More...

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TV Networks Promote Fall Slate With Online Games
Marketing

TV Networks Promote Fall Slate With Online Games

13y Lisa Lacy

TV Networks Promote Fall Slate With Online Games

Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Read More...

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Yahoo, ABC News Pair Up on Content and Sales
Media

Yahoo, ABC News Pair Up on Content and Sales

13y Zachary Rodgers

Yahoo, ABC News Pair Up on Content and Sales

Deal will bring Yahoo exclusive content and premium video ad inventory. Read More...

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What Could the $9 Billion TV Upfront Buy in Digital Terms?
Media

What Could the $9 Billion TV Upfront Buy in Digital Terms?

13y Jack Marshall

What Could the $9 Billion TV Upfront Buy in Digita...

Web comparables for this week's television glitz-krieg. Read More...

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What Part of Free Didn't You Understand?
Media

What Part of Free Didn't You Understand?

13y Andrew Solmssen

What Part of Free Didn't You Understand?

There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Read More...

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