Bridging the gap: How marketing and sales can break down the technological walls between their departments
Commerce & Sales

Bridging the gap: How marketing and sales can break down the technological ...

3y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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How Coursedog is navigating an ABM journey
Case Study

How Coursedog is navigating an ABM journey

3y Jimmy Montchal

How Coursedog is navigating an ABM journey

All-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey. Read More...

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Future of B2B marketing: Are you heading in the right direction?
B2B

Future of B2B marketing: Are you heading in the right direction?

3y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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Survey: Unification in sales & marketing is key for ABM success
Data insights

Survey: Unification in sales & marketing is key for ABM success

3y Peter Isaacson

Survey: Unification in sales & marketing is key fo...

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member o...

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3 proven tactics for finding sales leads that still want to buy
Digital Marketing

3 proven tactics for finding sales leads that still want to buy

4y Brandon Redlinger

3 proven tactics for finding sales leads that stil...

Brandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. Read More...

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Five examples that demonstrate the value of AI for B2B marketers
AI & Automation

Five examples that demonstrate the value of AI for B2B marketers

4y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

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Q&A with Jon Miller, CEO of Engagio
Digital Leaders

Q&A with Jon Miller, CEO of Engagio

4y Jacqueline Dooley & Mahir ...

Q&A with Jon Miller, CEO of Engagio

Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...

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The surprising (positive) benefits ABM brings to your customers
Digital Marketing

The surprising (positive) benefits ABM brings to your customers

4y Megan Heuer

The surprising (positive) benefits ABM brings to y...

Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed.  Read More...

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Report: ABM is moving into a more mature phase
Acquisition

Report: ABM is moving into a more mature phase

4y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

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IBM Watson IoT leverages G2 for their targeted ABM strategy
Collaboration

IBM Watson IoT leverages G2 for their targeted ABM strategy

4y Jacqueline Dooley

IBM Watson IoT leverages G2 for their targeted ABM...

G2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...

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Terminus announces updates to AI-driven ABM platform
Disruptive MarTech

Terminus announces updates to AI-driven ABM platform

4y Jacqueline Dooley

Terminus announces updates to AI-driven ABM platfo...

Leading ABM platform Terminus has announced updates to its product including more machine learning capabilities, predictive intent data, and better re...

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Martech industry in a “state of integration” in 2019 and beyond
Disruptive MarTech

Martech industry in a “state of integration” in 2019 and beyond

5y Jacqueline Dooley

Martech industry in a “state of integration” in 20...

Enterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...

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The 10 types of social and relationship-based marketing platforms
Disruptive MarTech

The 10 types of social and relationship-based marketing platforms

5y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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Demandbase CMO Peter Isaacson on the power of ABM
Disruptive MarTech

Demandbase CMO Peter Isaacson on the power of ABM

5y Tessa Judge

Demandbase CMO Peter Isaacson on the power of ABM

"2019 is shaping up to be a big year for ABM." Demandbase CMO talks about what this year will bring for their company and the industry as a whole. Rea...

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Five trends shaping digital transformation in 2019
Digital Transformation

Five trends shaping digital transformation in 2019

5y Stacy Martinet

Five trends shaping digital transformation in 2019

The digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top. R...

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Q&A with Madison Logic new CMO Jenn Steele on the company and future
Disruptive MarTech

Q&A with Madison Logic new CMO Jenn Steele on the company and future

6y Kimberly Collins

Q&A with Madison Logic new CMO Jenn Steele on ...

We talk with Jenn Steele, new CMO of Madison Logic, about their company, platform, and future. This is part of our martech company of the week series....

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Everything you need to know about Account Based Marketing (ABM)
Strategies

Everything you need to know about Account Based Marketing (ABM)

6y Tereza Litsa

Everything you need to know about Account Based Ma...

Still confused about Account Based Marketing (ABM)? Here’s what was covered in ON24’s recent webinar to answer all your questions. Read More...

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6 KPIs you need to measure your account-based marketing campaign
Account-based marketing

6 KPIs you need to measure your account-based marketing campaign

7y Chris Camps

6 KPIs you need to measure your account-based mark...

Account-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise ...

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How to flip your lead generation funnel with Account-Based Marketing
Account-based marketing

How to flip your lead generation funnel with Account-Based Marketing

7y Team ClickZ

How to flip your lead generation funnel with Accou...

If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional fu...

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