Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.
After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest.
With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer.
Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager.
Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.
As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week.
Guardian News & Media wants global customer database.
How 42-year-old data giant plans to expand in digital.
Former Microsoft/aQuantive exec heads to company with troubled international operations.
Data is reshaping online marketing; here's how.