Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]
Ad Industry Metrics

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

10y Mike O'Brien

Why Do Brands Have Such Small Mobile Advertising B...

Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...

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StrongView Leads the Way for Email Marketers
Email

StrongView Leads the Way for Email Marketers

10y Mike O'Brien

StrongView Leads the Way for Email Marketers

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...

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What Acxiom "Hash" Figured Out
Email

What Acxiom "Hash" Figured Out

10y Idris Nagri

What Acxiom "Hash" Figured Out

With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...

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Facebook Gives Marketers More Audience Insights
Analytics

Facebook Gives Marketers More Audience Insights

10y Yuyu Chen

Facebook Gives Marketers More Audience Insights

Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...

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Don't Silo Data, Says Acxiom CMO [Video]
Analytics

Don't Silo Data, Says Acxiom CMO [Video]

12y Kate Kaye

Don't Silo Data, Says Acxiom CMO [Video]

Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...

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Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market
Analytics

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

12y Idris Nagri

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Ma...

As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...

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Agency News: Acxiom Wins Guardian; MEC Hires Digital Director, West
Marketing

Agency News: Acxiom Wins Guardian; MEC Hires Digital Director, West

13y Idris Nagri

Agency News: Acxiom Wins Guardian; MEC Hires Digit...

Guardian News & Media wants global customer database. Read More...

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Questions for Scott Howe, New CEO of Acxiom
Marketing

Questions for Scott Howe, New CEO of Acxiom

13y Idris Nagri

Questions for Scott Howe, New CEO of Acxiom

How 42-year-old data giant plans to expand in digital. Read More...

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Acxiom Names Scott Howe CEO
Analytics

Acxiom Names Scott Howe CEO

13y Idris Nagri

Acxiom Names Scott Howe CEO

Former Microsoft/aQuantive exec heads to company with troubled international operations. Read More...

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Is Asia Ready for the Coming Data Revolution?
Asia

Is Asia Ready for the Coming Data Revolution?

13y Idris Nagri

Is Asia Ready for the Coming Data Revolution?

Data is reshaping online marketing; here's how. Read More...

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