To thrive without cookies, brands must adopt more nuanced blocking techniques

Digital Marketing To thrive without cookies, brands must adopt more nuanced blocking techniques

3y Mike Shaughnessy

To thrive without cookies, brands must adopt more ...

Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...

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Ad blockers can’t kill marketers who follow these 4 tips

Digital Marketing Ad blockers can’t kill marketers who follow these 4 tips

4y Tiffany Delmore

Ad blockers can’t kill marketers who follow these ...

Founder and CMO of SchoolsSafe, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era. Read More...

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Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Retail Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

6y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

6y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

6y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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Blockchain marketing: A look at the technology landscape and emerging players

Blockchain Blockchain marketing: A look at the technology landscape and emerging players

6y Jeremy Epstein

Blockchain marketing: A look at the technology lan...

In part three of our blockchain series, Never Stop Marketing CEO Jeremy Epstein takes a step back to look at the blockchain marketing technology lands...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust

Blockchain: Reshaping advertising, removing fraud, rebuilding trust

6y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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Ad blocker use continues to grow rapidly

Ad blocker use continues to grow rapidly

7y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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What is blocking Adblock Plus’s ambition?

What is blocking Adblock Plus’s ambition?

8y Tim Flagg

What is blocking Adblock Plus’s ambition?

Adblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...

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Adblock Plus gets into the ad business with launch of RTB platform

Adblock Plus gets into the ad business with launch of RTB platform

8y Al Roberts

Adblock Plus gets into the ad business with launch...

Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...

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The rise of wearable filtering technology, and what brands can do about it

The rise of wearable filtering technology, and what brands can do about it

8y Rebecca Sentance

The rise of wearable filtering technology, and wha...

The next generation of wearable technology will give consumers an unprecedented ability to filter out digital experiences that aren’t of value to them...

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Five stats that sum up the rise of ad blocking

Five stats that sum up the rise of ad blocking

8y Leonie Mercedes

Five stats that sum up the rise of ad blocking

Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing stra...

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Stats of the Week: Mobile ad revenue, mobile ad blocking

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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Stats of the Week: UX gets an F

Stats of the Week: UX gets an F

8y Mike O'Brien

Stats of the Week: UX gets an F

Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...

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How dynamic creative adds another dimension to video ads

How dynamic creative adds another dimension to video ads

8y Mike O'Brien

How dynamic creative adds another dimension to vid...

Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....

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The Digital Download: Ad blocking, online video, Facebook updates on the rise

The Digital Download: Ad blocking, online video, Facebook updates on the rise

8y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

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Programmatic 101: Everything you need to know but were too afraid to ask

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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The Digital Download: Another volume of video vignettes

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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Ad buying: a glossary of key terms and acronyms

Ad buying: a glossary of key terms and acronyms

8y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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The present and future of online video ads

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product

Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product

8y Mike O'Brien

Spotlight on Absolut's Afdhel Aziz: Online innovat...

Absolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...

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What does the IAB's 'DEAL' plan mean for ad blocking?

What does the IAB's 'DEAL' plan mean for ad blocking?

8y Mike O'Brien

What does the IAB's 'DEAL' plan mean for ad blocki...

The IAB released a new set of recommendations for publishers to deal with ad blocking, an industry issue that's expensive and expanding. Can it help? ...

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What 50 years of Super Bowl advertising has taught us

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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It’s time to make online ads good again; the industry depends on it

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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