The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishers.
China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.
Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models.
The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative reflect a bigger in the digital marketing industry?
This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model.
It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform.
There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology.
The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely.
A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial media spend.