The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.
While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country.
Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies.
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers.
Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.
Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles.
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe.