2012 Trends: More Accountability in Tracking Metrics [Video]
Asia

2012 Trends: More Accountability in Tracking Metrics [Video]

12y Kate Clough

2012 Trends: More Accountability in Tracking Metri...

Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Read More...

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MediaBank Launches Trading Desk for Agencies
Display Advertising

MediaBank Launches Trading Desk for Agencies

12y Susan Kuchinskas

MediaBank Launches Trading Desk for Agencies

Tool suite is priced similarly to other DSP solutions. Read More...

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5 Must-Haves for Your 2012 Campaigns
Media

5 Must-Haves for Your 2012 Campaigns

12y Tessa Wegert

5 Must-Haves for Your 2012 Campaigns

The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Read More...

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5 Reasons Why RTB Is Not About Price
Display Advertising

5 Reasons Why RTB Is Not About Price

12y Matt Harty

5 Reasons Why RTB Is Not About Price

Consider these five ways to be smarter in how you do online marketing through real-time bidding. Read More...

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Are You Ready for ILD?
Display Advertising

Are You Ready for ILD?

12y Adrian Tompsett

Are You Ready for ILD?

A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Read More...

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Nexage to Run Private Mobile Ad Exchange
Media

Nexage to Run Private Mobile Ad Exchange

12y Susan Kuchinskas

Nexage to Run Private Mobile Ad Exchange

Exchange will let publishers and app developers limit advertisers and avoid channel conflicts. Read More...

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47 Ways to Buy and Place Online Display Ads
Media

47 Ways to Buy and Place Online Display Ads

12y Hollis Thomases

47 Ways to Buy and Place Online Display Ads

With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part on...

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Cutting Through the Remarketing Clutter With RTB
Data insights

Cutting Through the Remarketing Clutter With RTB

12y Jeff Green

Cutting Through the Remarketing Clutter With RTB

Three real reasons every marketer should be buying real-time bidding display remarketing. Read More...

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Google To Roll Out AdX in China
Asia

Google To Roll Out AdX in China

12y Adaline Lau

Google To Roll Out AdX in China

Google must first get buy-in from advertisers and top publishers. Read More...

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Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Display Advertising

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

13y Zachary Rodgers

Razorfish Doubles Down on Exchanges, Cuts Direct B...

As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Read More...

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The First Rule of Advertising Exchanges - There Are No Advertising Exchanges
Display Advertising

The First Rule of Advertising Exchanges - There Are No Advertising Exchange...

13y Edward Montes

The First Rule of Advertising Exchanges - There Ar...

Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Read More...

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You've Got Data, So What?
Media

You've Got Data, So What?

13y Jessica Richards

You've Got Data, So What?

The three main media categories today and how data segments are determined. Read More...

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You Are Stupid if You Continue to Ignore Advertising Fraud
Marketing

You Are Stupid if You Continue to Ignore Advertising Fraud

13y Pace Lattin

You Are Stupid if You Continue to Ignore Advertisi...

Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Read More...

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Rules to Live By When Implementing Behavioral Targeting Tactics
Data insights

Rules to Live By When Implementing Behavioral Targeting Tactics

13y Amy Manus

Rules to Live By When Implementing Behavioral Targ...

Five things to consider before launching, expanding, or testing elements of behavioral targeting. Read More...

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Ad Exchanges Present Hurdles for Rich Media Firms
Media

Ad Exchanges Present Hurdles for Rich Media Firms

13y Kate Kaye

Ad Exchanges Present Hurdles for Rich Media Firms

Rich media ad exchanges could be on the horizon, says PointRoll CEO Rob Gatto. Read More...

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Is Asia Ready for the Coming Data Revolution?
Asia

Is Asia Ready for the Coming Data Revolution?

13y Matt Harty

Is Asia Ready for the Coming Data Revolution?

Data is reshaping online marketing; here's how. Read More...

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Exchange Is a Verb
Display Advertising

Exchange Is a Verb

13y Brian O'Kelley

Exchange Is a Verb

Every time a buyer and seller meet in the digital ether a value exchange is happening. Read More...

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Valuation - The 'New' Buying Skill
Display Advertising

Valuation - The 'New' Buying Skill

13y Edward Montes

Valuation - The 'New' Buying Skill

Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Read More...

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MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools
Media

MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools

13y Jack Marshall

MediaBank Buys AdBuyer, Bolsters Cross-Media Buyin...

Company aims to centralize buying and management of media, online and off. Read More...

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True Value of Technology
Display Advertising

True Value of Technology

13y Eliza Nevers

True Value of Technology

Factors to consider when selecting an ad technology platform. Read More...

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Booming E-commerce in China: 5 Implications for Online Advertising and Marketing
Asia

Booming E-commerce in China: 5 Implications for Online Advertising and Mark...

13y Michael Zung

Booming E-commerce in China: 5 Implications for On...

China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Read More...

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Are Advertising Networks Supporting Piracy?
Marketing

Are Advertising Networks Supporting Piracy?

13y Pace Lattin

Are Advertising Networks Supporting Piracy?

Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Read More...

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Rise of the Machines
Automation

Rise of the Machines

13y Chris O'Hara

Rise of the Machines

Where do people fit into a world that promises endless media automation? Read More...

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Video Advertising Strategy Part 1: The Metrics
Display Advertising

Video Advertising Strategy Part 1: The Metrics

13y Xuhui Shao

Video Advertising Strategy Part 1: The Metrics

A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a ...

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RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
Display Advertising

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]

13y SES New York 2011

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of So...

A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Read More...

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Brands May Like Exchanges More After Google Algorithm Change
Display Advertising

Brands May Like Exchanges More After Google Algorithm Change

13y Zachary Rodgers

Brands May Like Exchanges More After Google Algori...

Quality inventory may be easier to come by as sites monetizing low value content are punished. Read More...

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In a Time of Automated Platforms, Providing Differentiated Value
Display Advertising

In a Time of Automated Platforms, Providing Differentiated Value

13y Dave Jacobs

In a Time of Automated Platforms, Providing Differ...

The key element that's missing from automated platforms may simply be the human element. Read More...

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