Quality Is Job One
Display Advertising

Quality Is Job One

13y Adam Cahill

Quality Is Job One

"Audiences vs. content" is a false choice. Here's a three-part pledge for quality in the ad exchange space. Read More...

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Display in 2011: The Future Belongs to Google
Display Advertising

Display in 2011: The Future Belongs to Google

13y Zachary Rodgers

Display in 2011: The Future Belongs to Google

Google is poised to extend its newfound dominance in display. Read More...

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DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Media

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

13y Hollis Thomases

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alp...

Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Read More...

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Firms Working on Standards for Real-Time Bidding
Display Advertising

Firms Working on Standards for Real-Time Bidding

13y Jack Marshall

Firms Working on Standards for Real-Time Bidding

Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Read More...

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Google Suspends AppNexus From Exchange Over Policy Violations
Display Advertising

Google Suspends AppNexus From Exchange Over Policy Violations

13y Jack Marshall

Google Suspends AppNexus From Exchange Over Policy...

DSP is prevented from accessing real-time inventory after violating Google's exchange policies. Read More...

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4 Technologies and Trends Online Marketers Need to Know
Media

4 Technologies and Trends Online Marketers Need to Know

14y Harry Gold

4 Technologies and Trends Online Marketers Need to...

You may think you know all about social media, mobile, Web TV, and ad exchanges, but do you really? Read More...

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Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]
Display Advertising

Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]

14y Zachary Rodgers

Terence Kawaja Sees Busy Fall for Ad Tech M&A ...

Ad technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Read More...

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OpenX Partners With Dentsu CCI on Japanese Ad Exchange
Display Advertising

OpenX Partners With Dentsu CCI on Japanese Ad Exchange

14y Adaline Lau

OpenX Partners With Dentsu CCI on Japanese Ad Exch...

The world's fifth largest marketing organization adopts an exchange model. Read More...

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Moving Beyond Behavioral Ads
Data insights

Moving Beyond Behavioral Ads

14y Amy Manus

Moving Beyond Behavioral Ads

Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Read More...

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