How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...
View articleDavid Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accu...
View article“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...
View articleWondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...
View articleExpect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View articlePartner marketing accounts for 75% of global revenue, but most companies haven't focused on it until recently. Impact, now with Mediarails, is changin...
View articleAd fraud runs rampant in our advertising ecosystem, but the good news is there is growing momentum to tackle it at a systemic level. While they're a g...
View articleDuring the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...
View articleBlockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...
View articleMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleIn part three of our blockchain series, Never Stop Marketing CEO Jeremy Epstein takes a step back to look at the blockchain marketing technology lands...
View articleIn part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...
View articleAd fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...
View articleTen steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...
View articleUS Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...
View articleMike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad fraud. We ...
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