Blockchain: Reshaping advertising, removing fraud, rebuilding trust

Blockchain Blockchain: Reshaping advertising, removing fraud, rebuilding trust

4y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

5y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

5y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

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Rise Of the Authenticators

Marketing Rise Of the Authenticators

6y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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New Google AdWords Products and Partnerships Focus on App Attribution

Analytics New Google AdWords Products and Partnerships Focus on App Attribution

6y Mike O'Brien

New Google AdWords Products and Partnerships Focus...

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...

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Google Enhances AdMob Tools and Adds Mediation Partners

Media Google Enhances AdMob Tools and Adds Mediation Partners

6y Yuyu Chen

Google Enhances AdMob Tools and Adds Mediation Par...

The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...

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Top 10 Industry Highlights of 2014

Marketing Top 10 Industry Highlights of 2014

7y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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How Will Amazon’s Ad Network Work for B2B?

Data-Driven Marketing How Will Amazon’s Ad Network Work for B2B?

7y Mathew Sweezey

How Will Amazon’s Ad Network Work for B2B?

Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Analytics Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

7y Lisa Lacy

Twitch + Extra Data = One Potentially Powerful Ama...

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

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Facebook to Launch Mobile Ad Network

Media Facebook to Launch Mobile Ad Network

7y Lisa Lacy

Facebook to Launch Mobile Ad Network

According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...

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Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

Display Advertising Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

8y Liva Judic

Capturing On-the-Go Consumers: MINI USA and Vistar...

On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...

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Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

Media Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

8y Matt Kapko

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobi...

Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on ...

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AT&T Readies Trove of Data for Cross-Channel Ad Targeting

Marketing AT&T Readies Trove of Data for Cross-Channel Ad Targeting

8y Matt Kapko

AT&T Readies Trove of Data for Cross-Channel A...

AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...

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10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

Data-Driven Marketing 10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

9y Amy Manus

10 Reasons Your Media Plan Needs to Include More T...

Why publisher direct media buys should still be part of your media mix. Read More...

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Industry Execs Mull Impact of Facebook Ad Network

Social Industry Execs Mull Impact of Facebook Ad Network

9y Mary Lisbeth D'Amico

Industry Execs Mull Impact of Facebook Ad Network

Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about i...

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Navigating the Potential and the Perils of RTB for Publishers

Media Navigating the Potential and the Perils of RTB for Publishers

9y Mike Dodge

Navigating the Potential and the Perils of RTB for...

Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Read ...

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AOL Promotes Man Behind Ad Revenue Bright Spot

Display Advertising AOL Promotes Man Behind Ad Revenue Bright Spot

9y Kate Kaye

AOL Promotes Man Behind Ad Revenue Bright Spot

Ned Brody will fill a newly-created CEO position for the Ad.com Group. Read More...

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Big Data From Democratic Party Spawns Web Ad Targeting Firm

Marketing Big Data From Democratic Party Spawns Web Ad Targeting Firm

9y Kate Kaye

Big Data From Democratic Party Spawns Web Ad Targe...

Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Read More...

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Google Ties Display More Closely to Keywords

Display Advertising Google Ties Display More Closely to Keywords

9y Susan Kuchinskas

Google Ties Display More Closely to Keywords

AdWords changes aim to simplify bidding and optimizing display campaigns. Read More...

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AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Display Advertising AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

9y Zachary Rodgers

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Ménage à trois in display advertising starts on schedule. Read More...

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SXSW Video: Cheezburger CEO Talks Monetization

Media SXSW Video: Cheezburger CEO Talks Monetization

9y Christopher Heine

SXSW Video: Cheezburger CEO Talks Monetization

Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Read More...

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Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads

Media Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads

9y Susan Kuchinskas

Opera Buys Two Mobile Ad Nets in Shift to Demand-S...

Firm once known strictly for browsers continues expansion into mobile and ads. Read More...

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Same Turkey, New Knife

Marketing Same Turkey, New Knife

9y Chris O'Hara

Same Turkey, New Knife

Technology may still capture the most advertising value, but what if publishers own it? Read More...

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The Paradox of Measurement

Display Advertising The Paradox of Measurement

9y Nathan Woodman

The Paradox of Measurement

As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Read More...

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Demand-Side Platforms – Is India ready?

Asia Demand-Side Platforms – Is India ready?

9y RP Singh

Demand-Side Platforms – Is India ready?

It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...

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33Across and Tynt Team Up to Extend Social Graph Insights

Social 33Across and Tynt Team Up to Extend Social Graph Insights

9y Susan Kuchinskas

33Across and Tynt Team Up to Extend Social Graph I...

Tynt helps publishers understand how users share their content. Read More...

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Report Proves Media Buyers Are Lazy

Marketing Report Proves Media Buyers Are Lazy

9y Pace Lattin

Report Proves Media Buyers Are Lazy

Four things media buyers need to pay attention to in light of comScore's new report. Read More...

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