Why publisher direct media buys should still be part of your media mix.
Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about it.
Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources.
Ned Brody will fill a newly-created CEO position for the Ad.com Group.
Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical.
AdWords changes aim to simplify bidding and optimizing display campaigns.
Ménage à trois in display advertising starts on schedule.
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Firm once known strictly for browsers continues expansion into mobile and ads.
Technology may still capture the most advertising value, but what if publishers own it?