Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile.
AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting.
Why publisher direct media buys should still be part of your media mix.
Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about it.
Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources.
Ned Brody will fill a newly-created CEO position for the Ad.com Group.
Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical.
AdWords changes aim to simplify bidding and optimizing display campaigns.
Ménage à trois in display advertising starts on schedule.
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.