2012 Trends: More Accountability in Tracking Metrics [Video]
Asia

2012 Trends: More Accountability in Tracking Metrics [Video]

12y Kate Clough

2012 Trends: More Accountability in Tracking Metri...

Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Read More...

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China Internet Advertising 101
Asia

China Internet Advertising 101

12y Karen Ho

China Internet Advertising 101

Consider these five factors when planning and buying online ads in China. Read More...

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47 Ways to Buy and Place Online Display Ads
Media

47 Ways to Buy and Place Online Display Ads

12y Hollis Thomases

47 Ways to Buy and Place Online Display Ads

With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part on...

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A Third of Mobile Ads Used to Sustain In-Market Presence
Data insights

A Third of Mobile Ads Used to Sustain In-Market Presence

12y ClickZ News Staff

A Third of Mobile Ads Used to Sustain In-Market Pr...

Millennial Media’s Q3 report suggests branding ads on the network are growing. Read More...

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Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Display Advertising

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

12y Zachary Rodgers

Razorfish Doubles Down on Exchanges, Cuts Direct B...

As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Read More...

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Yahoo Buys Interclick For $270M
Media

Yahoo Buys Interclick For $270M

12y Christopher Heine

Yahoo Buys Interclick For $270M

Better ad targeting drives the purchase. Read More

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AARP Launches Network to Target Over 50 Crowd
Media

AARP Launches Network to Target Over 50 Crowd

12y Kate Kaye

AARP Launches Network to Target Over 50 Crowd

Nonprofit group opens its enhanced audience targeting capabilities to all advertisers. Read More...

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FM Extends Ad Network to WordPress Bloggers
Social

FM Extends Ad Network to WordPress Bloggers

12y Douglas Quenqua

FM Extends Ad Network to WordPress Bloggers

WordPress hosts 24 million blogs, including 15 percent of the top million sites. Read More...

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BuzzLogic's Ad Network Aims at Emotion
Display Advertising

BuzzLogic's Ad Network Aims at Emotion

12y Christopher Heine

BuzzLogic's Ad Network Aims at Emotion

Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Read More...

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InMobi Bulks Up Offering, War Chest
Media

InMobi Bulks Up Offering, War Chest

13y Susan Kuchinskas

InMobi Bulks Up Offering, War Chest

Mobile ad net gets $200 million to hire engineers and expand globally. Read More...

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You've Got Data, So What?
Media

You've Got Data, So What?

13y Jessica Richards

You've Got Data, So What?

The three main media categories today and how data segments are determined. Read More...

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You Are Stupid if You Continue to Ignore Advertising Fraud
Marketing

You Are Stupid if You Continue to Ignore Advertising Fraud

13y Pace Lattin

You Are Stupid if You Continue to Ignore Advertisi...

Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Read More...

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Ad Networks: Middleman or Market Maker?
Display Advertising

Ad Networks: Middleman or Market Maker?

13y Nicolle Pangis

Ad Networks: Middleman or Market Maker?

Assessing the role of usability and ad networks in the future of digital marketing. Read More...

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Casual Game Helps Nissan Reach Busy Parents
Media

Casual Game Helps Nissan Reach Busy Parents

13y Lisa Lacy

Casual Game Helps Nissan Reach Busy Parents

Game promoted across Meebo's network scores an impressive engagement rate. Read More...

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Where Are Your Target Consumers?
Asia

Where Are Your Target Consumers?

13y James Wu

Where Are Your Target Consumers?

Three reasons why precision marketing fails to take a leading role in China. Read More...

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Almondnet Spins Off Data Company
Media

Almondnet Spins Off Data Company

13y Jack Marshall

Almondnet Spins Off Data Company

Datonics will sell behavioral data to DSPs and networks. Read More...

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Mobile Ads for 'Last Lions' Film Deliver Roaring Results
Marketing

Mobile Ads for 'Last Lions' Film Deliver Roaring Results

13y Susan Kuchinskas

Mobile Ads for 'Last Lions' Film Deliver Roaring R...

National Geographic uses smartphones to connect with "generation extinction." Read More...

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Tips for Running an Effective SEM Campaign
Asia

Tips for Running an Effective SEM Campaign

13y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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Going Mobile? Food for Thought for Ad Networks
Display Advertising

Going Mobile? Food for Thought for Ad Networks

13y Ari Paparo

Going Mobile? Food for Thought for Ad Networks

A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Read More...

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Halogen Promises 'Social at Scale' With YouCast Merger
Social

Halogen Promises 'Social at Scale' With YouCast Merger

13y Douglas Quenqua

Halogen Promises 'Social at Scale' With YouCast Me...

The ad network is merging with YouCast, a social media and ad technology firm. Read More...

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Are Advertising Networks Supporting Piracy?
Marketing

Are Advertising Networks Supporting Piracy?

13y Pace Lattin

Are Advertising Networks Supporting Piracy?

Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Read More...

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Blinkx Acquires Burst for $30M
Media

Blinkx Acquires Burst for $30M

13y Douglas Quenqua

Blinkx Acquires Burst for $30M

$30 million deal will lead to video channels on the Burst Media network. Read More...

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Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs
Marketing

Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs

13y Douglas Quenqua

Pixazza's 'Tagger Army' Turns Photos Into Shopping...

Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution. ...

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RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
Display Advertising

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]

13y SES New York 2011

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of So...

A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Read More...

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The Week in Ads: Microsoft IE9, Paul, Dove Men+Care [Gallery]
Display Advertising

The Week in Ads: Microsoft IE9, Paul, Dove Men+Care [Gallery]

13y Jack Marshall

The Week in Ads: Microsoft IE9, Paul, Dove Men+Car...

A look at some of the best online ad executions from around the Web last week. Read More...

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Display in 2011: The Future Belongs to Google
Display Advertising

Display in 2011: The Future Belongs to Google

13y Zachary Rodgers

Display in 2011: The Future Belongs to Google

Google is poised to extend its newfound dominance in display. Read More...

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2011 Report: Video Ad Budgets Will Rise Incrementally
Media

2011 Report: Video Ad Budgets Will Rise Incrementally

13y Christopher Heine

2011 Report: Video Ad Budgets Will Rise Incrementa...

Sixty-three percent of advertisers say increase will be funded from TV budgets, while 70 percent say they will come from online budgets. Read More...

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